Collector's Center Meeting Notes
John Deere Foundation
10-12 million $ given away to various originations around the country
Own Johns Deere historic site (Deere’s first plow place)
The John Deere foundation will be responsible for the collector’s
center so that John Deere (the company) will not be working with hobbyists
Create originations that can help clubs by providing info, etc.
Deere does not want to influence the clubs
Deere and co stockholders want this foundation to be self-sufficient
Will be very computer based
Will have a magazine called "tradition"
Displays will be made up of mostly member’s tractors. Members will fill
out applications to put their tractors on display. The best tractors get
At first they wanted raise the money from collectors and
enthusiasts but Deere decided to fund it themselves. They included the project
in the John Deere foundation but then the center would have to make money and
support itself. Ideas to make $ are as follows:
Deere family (former and current employees of Deere)
Will began manufacturing parts that are currently unavailable
Collectors will asked in the magazine
what parts they was to go back
Center built as a late 50's dealership
Working late 50's theme shop that will sell parts
Will sell parts over the Internet
About 60% operation
Will open on the 1st of June
First magazine in may
Will sell service and parts manuals that will look like originals
Q: in the past John Deere wasn't interested in old tractors or
antique collecting. They had no respect for us collectors. How and why is this
going to be different in the future?
A: It is questions like that that has caused Deere and Co to become
more involved in tractor collecting. Management in Deere is getting younger and
younger and there is a fear that Deere may forget there past. Because of this
people within the company are taking steps to preserve this past. In the next
couple of years almost all the rest of the older employees will be retiring and
almost everyone in the company will be under 30.
Q: If john Deere starts making parts they could put businesses that
are currently making parts out of business. How are you going to deal with this?
A: We have no intentions of putting parts manufacturers out of
business. If quality parts are already being manufactured we will not make the
parts ourselves. If low quality parts are being made we will help that business
increase the quality and production of there parts. If they won’t work with us
only then will we produce our own parts.
Q: How can we be sure that Deere isn't getting into this in order
to make money?
A: We don't plan on making any profit; we want to look at this in a
non-profit kind of way.
Q: The John Deere collector’s community is a one-class body where
there is no segregation. Having different levels of membership could segregate
all of the collectors. This would be a very bad idea.
A: (shrugs) so how can we change that?
Q: In the past 2cylender and green magazine have been able to have
access to the John Deere archives and share that information with collectors. I
have a hunch that that information will not be as accessible.
A: Deere and green magazine talked to make a deal and those talks
resulted in a heated conversation. We ended those talks saying that green
magazine will no longer be able to have the access the archives like they had in
the past until we reached an agreement. We think that with our web site the
archives will be more accessible than it was before.